The Gallery: A fine collection of innovative hair creations.

Inspired by a decade of artistic mastery that has empowered The Loft Hair Design to arrive at its ten-year anniversary, we set out to transform the visage of ten dashing San Diego locals with only one rule to follow: originality is key.

Expertise in creating beautiful, wearable looks is undeniably eminent in The Loft’s clientele, but this was an opportunity to let creative juices pulsate through our fingers and follow our avant-garde instincts. “It’s time to shake things up a bit and showcase the artistic force we posses,” explains Shawna Cruise, owner of The Loft. “Our aim was to infuse some excitement into our craft, challenge ourselves and step boldly into new territory.”

We employed models that are regular people with stories and styles of their own to capture elements of their own personality in each of the looks in these collections. The collection offers a gracious nod to the planet by incorporating recycled fashion from local San Diego designers.

This curious transformation of conventional beauty to enchantingly delectable splendor could not have been possible with out the passion of The Loft's editorial team of hair and makeup artists and an expert team of photographers and designers:

  • Kathie Benson
  • Morgan Barrios
  • Samantha Shafer
  • Scott HatlestadAssistant Photographer
  • Stacey Mayerchik
  • Yvette Perez
  • Alex SlatteryPhotographer
  • Apryl Harris
  • Celestina Hagins
  • Danielle Kerr
  • Danielle Patterson
  • Ernie, Tania, Ashley and Bettina – Clothing Designers
  • Gia DiLoreto

I welcome you to The Gallery at The Loft featuring Organix, Urban Underground and Antique Nouveau, celebrating ten years of artistic expertise from San Diego's most innovative, yet undeniably iconic salon and spa.